Blogs can create a viral buzz about a new movie better than any marketing push, and Hollywood should wake up to their potential.Along with the normal barrage of banners, 60 second trailers and the inevitable round of movie-star interviews, some film companies are using the internet to experiment with other marketing tools to involve the audience - blogs!
Despite the millions of pounds spend on film marketing, the success or failure of a film still relies on word of mouth. Film blogs can tap into a conversation long before a more traditional marketing campaign with the benefit of being cheaper. Some parts of the movie industry have realised this - for example, the forthcoming James Bond film, Casino Royale, has no viewer interaction, but most in the blog world see interactivity as key to its success. http://www.sonypictures.com/movies/casinoroyale/blog/
Do we really need another site with a few pretty pictures and crappy interviews with the actors who just talk about how lovely it was to work with so-and-so? No the movie audience wants interactivity and one on one with the team behind the film - bring on the film blogging and save your marketing budget.
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