Facebook being greedy and losing its cool

Facebook founder and CEO Mark Zuckerberg is playing a dangerous game of brinkmanship with potential suitors. Instead of cashing-out for $800 million, the young entrepreneur is holding out for $2 billion.

Facebook launched in February 2004, and the website now has over 10 million registered users across over 40,000 regional, work, college and high school networks. According to comScore, Facebook is the seventh-most trafficked site on the web and is the number one photo-sharing site.

However, Business Week reports the site is starting to lose popularity and with the decline in growth, might come a decline in purchase price. Potential buyers such as Viacom and Yahoo, are content to sit back and wait, hoping to get a cheaper price tag.

In my humble opinion the decline in viewers on Facebook is down to the site losing its elusive cool factor. I think the owner should get out while the going is still considered good.