A company called Zopa is using the Web to allow personal lending on a massive scale. This peer to peer money lender must be a disruptor to the traditional banks.The idea is simple. People join Zopa online as either borrowers or lenders. The lenders proffer money not to individuals but to a pool of people grouped together because of similar creditworthiness. Zopa assesses the credit risk of the borrowers, pools the capital, and matches consumers who need money with consumers who want to lend it. Since Zopa is not technically a bank and doesn't lend money itself, the capital requirements to run the business are relatively small.
16 comments:
great find. good tory.
tory or story? i meant the latter.
typos follow me wherever i go.
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